44 Days Left in 2025

What Are You Going to Do About It?

Hey Thirsty Friends… we’re staring down the last 44 days of 2025. Wild, right? Before I tumble into the holidays and start dreaming about “next year’s goals,” it’s worth asking: what story will I tell when the ball drops?

There’s still time to build something beautiful, cheer someone on, or take one more step toward the thing that keeps you up at night. That’s what I am here for, not to chase perfection or even performance, but to chase the good stuff.

There’s a lot happening in my world. A whole new project at Populace Coffee and Bellwether Coffee to the simple joy of coaching kids’ basketball games and cheering at dance recitals. This season is full of chaos and scheduling conflicts but each day I’m starting with gratitude to keep me grounded.

Between all that, one big thought keeps coming up: what if this is the moment a new CPG brands redefines Christmas nostalgia? Remember those absurd plastic candy cane tubes stuffed with M&Ms and Skittles? The time is ripe for someone to create a new iconic holiday treat and I can’t wait for it!

Somewhere out there, a founder is building the next Little Debbie Christmas tree, and we’re here to celebrate that spirit.

But more importantly, Thirsty Friends isn’t just about the deals or the data. It’s about the people behind the cans, the bars, the bags, the bottles. It’s about telling real stories, amplifying honest voices, and shaping a culture around kindness and curiosity.

Being a Thirsty Friend means being a good human. Someone who cheers from the sidelines, who believes in second chances and shared tables. Whether you’re a founder, an investor, or just someone who still loves opening a bag of Skittles for old time’s sake, you belong here.

So here’s the goal for the last 44 days of the year:

Stay curious. Stay generous. Stay thirsty.

-Andrew