Building a VC Fund - Showing Up, Staying Thirsty, and Loving the Game

could you please share this with a friend? :)

Hello Thirsty Friends

Please know I appreciate every single one of you. Hope your day’s set to be a good one!

It’s Not Always a Banger (And That’s Okay)

Not every update, post, or ask is going viral. Sometimes you get four likes… shoutout to your family for most of those. But here’s the thing: if you stop, everything you built so far means nothing. Keep validating your mission. Consistency, not stats, is what separates the tourists from the true builders. You’ll want to quit sometimes. Give yourself grace if you need a breather, but don’t mistake a pause for quitting.

Why I Built Thirsty Friends: It’s About Community First

I won’t lie, the longer you keep going, the more your network taps out on you. Early support is nice, but consistent progress is better. Thirsty Friends is about building community first, investments second. I’m here to help connect people who live and breathe CPG. Snacks, drinks, pantry treasures, the things in your kid’s lunchbox. Not beauty, not biohacking gizmos, just food and beverage.

Childhood Nostalgia & Why We Love Newness

Growing up, I was the nerd scoping the grocery aisles for something new. Who remembers Surge? Josta? (Guarana, caffeine, and more sugar than you could handle. Epic.) Or the first time you saw Starbucks Frappuccino bottles at 7-Eleven. Yeah, a lot of it was junk, but it was new, and that’s what drew me in. Some love that thrill; the chase for what’s next, and some just don’t…

From Trendsetters to Main Street: Velocity is Everything

Most folks aren’t deep-diving on launches or trends, they just see what’s in front of them at Meijer or their regional grocery chain. For a brand to “make it,” it has to move from the nerds to the masses. That’s what velocity is, and that’s what we bet on as investors. Every time that product moves from the C-store shelf to someone’s kitchen, the world changes a little.

For the Real CPG Fans (and the Curious)

Honestly, you either love this sector or you don’t get it. If you eat, snack, or hydrate for joy and discovery, you’re in good company. We’ll keep talking brands… ones we’re watching, some we invest in, and why it’s just so dang interesting.

Want to Join the Movement? You Just Start.

I know creating content can feel intimidating. It took me ages to hit record. But the real secret: just start. Don’t worry about being a “guru” or “influencer.” Imagine you’re talking to a buddy or your partner. Just say what’s on your mind.

If you’re in CPG, a barista, smb owner, hydration mogul, or new snack founder… hit me up. DM me, join the convo, or just lurk and enjoy the ride. No paywalls, no crazy fees.

These rants? They’re just me doing what I’d do with my wife or my best friend, hoping it helps you keep going.

If you want to help build something, or just love the hustle PLEASE share this. Bring someone new. Most importantly: keep going. That’s how we win.

https://www.thirstyfriends.com/