Cost of Goods Soul: Sick and Tired of being Sick and Tired

Sickness as a life hack

Does anyone else feel like an absolute waste of space and time when they are sick? Do you feel worthless? Do the seeds of doubt creep into your brain like they do mine? Do you think to your self that, “Hormozi doesn’t get sick, Zuck doesn’t get sick… why is my body failing me when I need to be working and producing?”

I don’t want to condone the self pity here but I know that I’m not alone in these types of thoughts and feelings when we are curled up into a ball or mouth breathing because our nasal pathways are completely congested.

I spent the last 3 days in this exact frame of mind with the same symptoms I described but what I’ve come to realize as I walked back through the fog of Dayquil and into the real world is that we have so much less control than we think we do. Our bodies can take us down at any moment.

Now don’t get me wrong, a really strong case of influenza doesn’t have the same weight as it might have had 100 years ago but it’s still a good reminder that we are at the mercy of our bodies and how we take care of them. Even with the cleanest food, the best morning routines, and all the journaling that you can muster can’t save you from the mixed virus cocktail that a house full of school aged kids can serve.

I wish you all nothing but health this season because without it we are nothing.

Hot Toddy

The drink of lore. The drink that brings me back almost every time. I used to add a splash of whiskey but those days are over. I go the child route now but it’s still effective.

1 mug of hot water - if you’re using an electric kettle, set it to 195f
1oz maple syrup - this is to replace the whiskey or bourbon. Other recipes might call for honey
Take a full lemon and cut it in half. Juice half of the lemon into the water and maple syrup. Take the other half and slice a wheel and place it right on the top. Make sure it’s all stirred up and then enjoy.

I didn’t take a photo of this because I was in a state of delirium, however, it’s pretty straightforward so use your imagination as to what it might look like :)

Favorite brand of the week

My current favorite brand is an alternative milk company. Willa’s Organic Oat Milk.
I’m a huge fan of brands that try and disrupt categories that have recently been disrupted. Oat Milk is not new and honestly some might even say that it’s a thing of the past with the high glycemic index products and gummy binders essentially keeping most oat milks alive… but then comes Willa’s

After tasting and analyzing many alternative milk brands over the years, Willa’s does one thing better than all of them: TRANSPARENCY

They don’t claim to be more than what they are and what they are is, IMO, the healthiest and best tasting oat milk in the market.

They also have a fun kids-version of their product that is probably selling really well across all the channels they are in.

Keep an eye out for Willa’s to continue to make waves in this category.

Are you an elder emo?

I found this band like 2 weeks ago and it restored my faith in the future generation of music. Make sure you give them a listen and enjoy as much as I have!

vulnerability corner

I need your help. Could you share this newsletter with someone? Make a post on linkedin or instagram with the link? Send it to a buddy?

Otherwise, what are you really here for? I appreciate your readership but honestly the more you share, the better the journey.

If you’re not getting anything out of this newsletter, let me know!
If you are, share it with someone :)

Emerging Brands!

One of the best in the business and honestly, one of the most humble. I had the pleasure and privilege of finally meeting with Kelly this past week and it was a treat. The work she does in the CPG space is really incredible and she is so valuable. I can’t wait to see if there is a collab in our future :)