Cost of Goods Soul - Sunday Edition
happy week 50 of 2025!
Sunday Morning Overshare
I have grown more in the last 4 months than I had in the last 4 years. I don’t know what happened but the core of it has to do with my complete and utter lack of regard for what others think of me.
I spent a better part of my life caring so deeply about what other people thought about me. What I wore. What I believed in. What I thought about the president. What I thought about anything…
But then a lightbulb went off sometime in August. No one cares. You don’t care what I do or say or believe just like I don’t care about what you do or say or believe. We are all just ships passing. Life is a vapor vanishing.
I remember hearing the phrase, “life is short” all the time growing up and I always thought it was just a cliche but it’s an alarm bell if you allow it to be. How much time are we wasting staring at screens or at green grass fields where men play a game? How much of our lives are spent fulfilling the dreams of others with no mind for our own, except for the sadness we feel when we think about our unrealized dreams and goals.
Let’s agree together to take a step this week towards our dreams. Have a delicious coffee and write the first chapter of your book or point the camera and start finally making youtube videos. Start coaching your kids team.
Whatever it is… take the step. I’ll do it too.
ORANGE HOLIDAY SYRUP
Take 4 or 5 oranges and peel them. After making this specific syrup, I would have tore the rinds into smaller chunks.
Put the rinds in a glass dish and completely cover them in about 1.5 cups of granulated cane sugar. Cover the dish air tight and place in the fridge for 24-36 hours.
I added this orange syrup to a batch of chocolate ganache I made and had several delicious orange-chocolate mochas.
Fruit syrups are really easy to make and a great way to preserve the natural fruit flavor and it’s a great solution to aging fruit in the fridge.
FAVE CPG brands
3 - SEEK Coffee
Feature of the Week
Vulnerability
The devil tries to play on my ego
I’ve been here before
I know
to take it slow
The devil tries to play on my ego
it won’t last
but
it hurts my soul
The devil tries to play on my ego
I’m not as good
as I think I should
I’m not as smart
I’m fast and slow
No more
No wisdom
Only gold
HOTLINE
The SPV for HY.Q is still open. If you’re an accredited investor and interested, you can check it out here.
Thirsty Friends Coffee Club
As I closed out the first week of NOT owning Populace Coffee since I started it almost 16 years ago, I give a hat tip and a tearful nod to the first blend I ever created: ESPRESSO CLUTCH
You can still find it on the website and honestly, if you’re looking for a 100% solid blend to make drinks with, Clutch will not disappoint.
Featured Inspiration
I’ve been a massive fan of SNAXSHOT and have been for years. I’ll likely feature pieces of hers multiple times. This podcast episode is a perfect example of Andrea’s creative prowess and worth every minute.


