📈 The last (best?) investment of 2025!

for thirsty friends anyways :)

UPDATE

Hey friends… Thirsty Friends is what I should be saying here.

I wanted to share that HY.Q has now officially been launched on the Play Money platform for our accredited investors.

If you’re interested in learning more about it, you can respond here and I’ll share the link with you.

Why I’m Excited about HY.Q

The HY.Q deal stands out as an extraordinary opportunity in the crowded and rapidly evolving hydration market. The brand’s exceptional founder (Rick M!) and team are driving a disruptive, culturally relevant product that boasts not only outstanding taste and beautiful packaging, but also an impressive, strategic distribution approach. What truly sets HY.Q apart is its rare combination of real market traction and authentic hype… qualities many brands aspire to but seldom realize.

With the Rick’s unique vision and energy creating palpable buzz, HY.Q appears poised for widespread cultural adoption, especially as it breaks into sports, gym, and athlete communities over the coming year. For early-stage and angel investors, the timing is optimal, as the brand’s current momentum signals that larger, institutional capital will soon follow. While success is never guaranteed, the convergence of product excellence, branding, and cultural-virality make this deal especially compelling to me!