SO THRILLED! The deal isn’t live yet but I wanted to share with you ahead of time that it’s about to be LIVE… NEXT WEEK!
I’m so high on Fro-Co and the guys at SMEARCASE.
They are everything you want in founders; smart, hard working, transparent - NO BULLSHIT.
They know their numbers. They have their strategy. They are LOCKED TF IN.
I’ll be sharing the link to the deal and to their video pitch, next week.
More thoughts below the image…
Smearcase turns an old-school dairy staple into something completely new, frozen, high-protein, and genuinely crave-worthy. It hits at the sweet spot of nostalgia and modern nutrition, with a brand that feels more cultural than clinical. I like this deal because it’s simple but scalable: the unit economics make sense, the timing is right, and the team knows how to execute in a tough category.
This isn’t a gimmick; it’s a new category. Frozen protein snacks are trending, and Smearcase has a chance to define the lane before the big players catch up. That’s exactly the kind of early, conviction-based bet Thirsty Friends was built to back.
***This is for ACCREDITED INVESTORS ONLY - anyone can join our community but you must be accredited in order to invest.
https://www.thirstyfriends.com/
-Andrew