Thirsty Friends
Cost of Goods Soul
Cost of Goods Soul: liquidate your inventory
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Cost of Goods Soul: liquidate your inventory

Andrew unpacks the “Cost of Goods Soul” pun likening life’s daily emotional costs to COGS in business, where inventory (past lessons and mistakes) only counts once “sold” through sharing via podcasts, newsletters, and videos. He stresses listening over lecturing for real value, sharing his Bay City cafe flop from ignoring local tastes like simple creamers over pour-overs. Success demands market fit, community investment, and hand-to-hand selling, not just cool design or expertise.

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